Communications Asset Management Product (CAMp)
RunTime has developed an innovative, open-source architecture product built specifically to manages communication assets better
What CAMp does:
1. Identifies and tags all digital and print communications, in whole or part, including:
- PPoints
- Documents
- Presentations
- Sales and marketing collateral
- Advertising
- Images (photography and art work)
- Logos, typography, palettes, usage instructions
- Charts, data
- Videos
2. Stores those assets
3. Provides easy access, to then:
- search
- retrieve
- re-purpose
4. Distributes in all formats and channels
5. Keeps track of rights management proactively.
CAMp Benefits:
1. Cuts operating costs significantly and immediately – Employee time, and physical distribution expanse
- Example: Financial services firm with 5K employees saves $1.5M/year for:
- Sales and support preparation time
- Marketing and support preparation time
- Physical distribution of marketing and compliance materials
- Compliance and knowledge worker search and follow-up time
2. Minimal investment:
- Software as a Service (SaaS): RunTime installs and manages
- IT department commitment is optional
- Upfront cost is reduced (SaaS)
2. Pays for itself almost immediately. Year 1 cost savings are a multiple of the CAMp investment.
3. Improves message delivery.
4. Extremely user friendly
What clients say about CAMp:
- JPMorgan Marketing Manager: “I think it is awesome.”
- Ad agency’s anticipated post-launch assistance need: 24 x 7 x 6 weeks. Actual need: 90 minutes
- # of users: 5,000
- # of complaints: 0
Industry research suggests that CAMp has competitive advantages over other major DAM products. CAMp is the only significant new product in the DAM market likely to emerge in the next 18 months.
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